5 Questions with Emily Malloy

Emily, our managing director of Orion Canada, reveals why this market attracts so many clients who want to experiment. Plus, her best advice for those looking to break into the industry, who want to switch industries, and those looking to navigate the unexpected in a budding career.

How do you describe your role, and the industry, to people who aren’t in the business?
I tell them that I don’t save lives, but I have the opportunity to be creative while also driving business results. It’s fast-paced, but I love it — and get to be my true self. It’s also an industry that leads to much personal development and a ton of evolution.

What’s the best way for recent graduates, and those looking to switch careers, to break into advertising and media?
Just go for it! Make a list of all the places you would like to work at and start the hunt. I have a degree in economics and never imagined I would end up here. These days, so many skills are transferrable and learnable. It’s more about finding the right community of people who you enjoy working with and who inspire you.

What do you feel is the biggest opportunity for growth in Canada, especially at Orion?
Digital. Clients are always looking for new areas to drive value, and this is an exciting space full of opportunities. Pure players in digital often choose Canada to launch product pilots, as we offer a unique market ecosystem that is ripe for trials and learning.

How would you describe your leadership style?
I would best describe it as servant leadership; my philosophy is rooted in enabling those around me to develop and perform to the best of their abilities and areas of personal interest. I try to lead with as much candor and vulnerability as possible, but that’s still a work in progress, if I’m honest. (See what I did there?) Leading a business in transformation during a global pandemic has taught me a lot about myself and how I can continue to grow as a leader.

What’s the best career advice that you’ve ever gotten?
Never stop being curious and trust your instincts. Go for opportunities that speak to you and that allow you to step out of your comfort zone, even if they don’t align with what others expect from you.

You are in charge of your career. OK full disclosure: I didn’t get that advice — this is my personal advice to you.